Steps to guide you in creating a successful advertising campaign on Facebook and Google.

Steps to guide you in creating a successful advertising campaign on Facebook and Google.
With the significant digital presence nowadays, we find that Facebook ads and Google ads are the most important tools for your business’s continuity and success. They are the first steps to charting your path and understanding your vision in digital marketing. You may find some difficulty in understanding Facebook ads and Google ads and how to use them, but they are essential regardless of the nature of your business, whether it targets ordinary consumers or project owners and companies.
Today, we guarantee to acquaint you with everything related to creating Google ads and Facebook ads.
Tips before starting Facebook and Google ads:

Define your goal:

Identify what you want to achieve and your digital goal.
For example:

  • Increase your number of followers.
  • Introduce your audience to your products.
  • Enhance your online presence.

Know your audience:

In Facebook ads and Google ads, it is essential to accurately identify your target audience to reach your goal faster.

Understand your competitors:

This step helps you understand the entire market and how to deal with it by learning what your competitors offer.

How to create a Facebook advertising campaign

How to create a Facebook advertising campaign

1. Log in to Facebook Business:

The first step in creating an advertising campaign is to enter your Facebook account into Facebook Business. You need to specify your payment method, time zone, and settings for your business page.

2. Budgeting:

Determine the budget you want to spend on each advertising campaign. You should know the approximate time when the advertising campaign will be activated and appear through a schedule.

3. Audience targeting:

You need to define the target customer you want to reach with this ad by knowing their age, location, interests, gender, income, and so on.

4. Ad format on Facebook:

Specify the ad format, whether it’s an image, video, or catalog. Additionally, write compelling text that encourages your audience to take a specific action. Add a specific action on Facebook, such as visiting a website, or WhatsApp number, or downloading an application.

5. Publish the ad:

Publish the ad according to your schedule and monitor it during the specified period. If the ad does not achieve the desired results, adjust the content or review the allocated budget.

How to create a Google advertising campaign

1. Sign in to Google Ads:

Begin by signing in to Google Ads and creating an account to be the channel through which you reach your goal and achieve your vision for your brand.

2. Create an advertising campaign:

Create a new advertising campaign within this tool, start by naming your advertising campaign, and specify the schedule you want for your advertising campaign.

3. Define your goal:

In this step, you must specify your goal by defining your target audience, budget, and the dates on which your ad will appear.

4. Choose your ad objective:

Select and choose your objective advertising. It is possible to include multiple objectives in your Google advertising campaigns.

5. Choose the campaign type:

Google ads offer various formats that serve your brand, such as appearing on search networks, YouTube ads, app downloads, display ads on websites, Google product data, etc.
In the end, it is essential to define your goal and achieve it to facilitate the process for you and make it easier for the customer to reach you. Please continue to monitor your advertising campaigns through their respective tools.
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